La Conexión is a Latino gourmet marketplace that celebrates, preserves and builds community. It provides a vibrant environment for curious guests to enjoy fresh, authentic and high-quality Latin foods.
Owner, Melissa Castro, was ready give her start-up company, La Conexión, an identity. We developed a Logo that incorporates vibrant colors that embody Latino culture with a typeface inspired by hand-lettering found on signs in popular Latin American markets. The circle aspect of the logo ties into the idea of connecting over food and symbolizes an all encompassing and welcoming experience.
Client: Melissa Castro
My role: Logo Design, Identity Design